The 5 Questions to Building Your Persona “In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people who might buy them.“ – Adele Revella.. Read more

Facebook Post Alchemy “Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love.” Facebook is a dragon and you’re knight to slay it. With a rusty sword and.. Read more

The Power of a List We’ve heard that “content is king.” That’s only half right. If no one is reading, clicking, or listening, what good is content? The article is about the real king of digital marketing: a quality list… Read more

ROI Differences Between Content & Traditional Marketing Content marketing has been around for years, but only recently have people started recognizing what it is and how powerful it can be for brands. At its core, content marketing is about offering.. Read more

What Do Millennials Want, Anyway? Allow me to summarize the past 20 years in the gardening industry The Millennials, with their staggering tech savviness and infectious optimism, are the future of gardening. Baby Boomer woman, at 51% of sales, are.. Read more

Trend-Spotting Resources and How to Take Advantage We’re all looking for ways to boost sales, streamline overhead and maximize our retail experience, while staying true to our brand and wise to our pocketbook. Wouldn’t it be great if could consult.. Read more