Bad Reviews 101 96% of unhappy customers will never complain, but they will tell 9-15 people about their experience. Those that complain are speaking for the rest of them. Here’s how to turn bad reviews into an opportunity. “Haters are.. Read more

How Do We Talk to Millenials? “I think Millennials are a generation unlike anything we’ve ever seen on this planet.“ – Chelsea Krost Allow me to summarize the past 20 years in the gardening industry: 1. Good times abounded! Baby.. Read more

SEO for Garden Center Owners In digital marketing there are 2 fundamental truths: 1) a quality list is your most valuable asset 2) Google is boss. “Social may be sexy, but search still pays the bills.”– Tom Pick SEO isn’t.. Read more

Facebook feels like a Garden Center’s best friend. Your page is overflowing with gorgeous flower pictures and your audience adores your posts. But is it making you money? This week, I look at why we shouldn’t put too many hopes.. Read more

The Power of a Spokesperson “We need to stop interrupting what people are interested in and be what people are interested in.”– Craig Davis How do your customers see your company? Is it as a random building full of plants,.. Read more

5 Secrets to Effective Videos (on the cheap) Videos are the most effective online tool we have, earning far more attention and actions than pictures. But producing consistent campaigns has always been onerous and expensive. Until now: “Marketing is no.. Read more