Facebook Remarketing “Many a small thing has been made large by the right kind of advertising.” – Mark Twain “Remarketing” isn’t commonly used term outside of marketing circles. I normally avoid inside-baseball lingo, but this one is important. Here’s a.. Read more

The 4 Personas “Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” – Ann Hadley You talk with your spouse or partner in a specific.. Read more

“Siri, Where’s the Best Garden Center?” Are You Ready? It’s the first of a new year and of course, there is a new trends report for marketing.Did you just sigh? I sighed a little bit, too. Social Media Examiner polled.. Read more

How to Write a Blog “Content marketing is a commitment, not a campaign.” – Jon Buscall The humble blog post is the most misunderstood and underutilized tool in marketing. This article is how to turn your blog from a high-labour,.. Read more

What’s your Return Policy? Expectations for return policies are changing fast. An old-school, 30-day, no-receipt-no-way could undo all your other marketing. “A satisfied customer is the best business strategy of all.” –Michael LeBoeuf It’s Sept 24. A customer walks in.. Read more

What is your Experience? “Reaching people isn’t the challenge – it’s connecting with people.”– Charlie Horsie Modern marketing is not about selling products. It’s about creating an experience that your customers want to be part of again and again. The.. Read more